Haluan Digital Network — Company Profile

01 · Who we are

We turn discovery into conversion.

Founded in August 2024, Haluan Digital Network has, in under two years, grown to rank among Indonesia's Top 1 TikTok MCNs and Top 1 Shopee MCNs, powering over $30M+ in monthly GMV for leading brands in beauty, F&B, travel, fashion, electronics and home living.

Powered by 15,000+ high-performing creators, we generate 500,000+ videos and 35M++ monthly views — built for conversion, not vanity reach. Deep expertise in livestream commerce, affiliate scale and creator matching helps brands grow with measurable sales impact.

We believe every great brand deserves to be discovered, not just advertised. We turn discovery into conversion, then nurture every audience into loyal communities — sparking the strong, modern word-of-mouth that keeps growth compounding.

02 · Our scale

Results, not vanity metrics.

Founded August 2024. In under two years, ranked among Indonesia’s Top 1 TikTok and Top 1 Shopee MCNs.

0K+

High-performing creators

Multi-category

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Brands trust HDN services

$0M+

Monthly GMV generated

0K+

Monthly videos & sessions

0M++

Monthly views

0+

Professional livestream studios

Nationwide

03 · Our playground

Nine engines. One growth machine.

Every engine is measured the same way — by the sales it moves, not the impressions it collects.

01Affiliate campaign

Multi-platform affiliate marketing, powered by video

23.4Mviews on the top video

The service

End-to-end affiliate marketing through short-form video. We handle creator selection, content production and distribution across TikTok, Shopee, Instagram and YouTube Shopping.

How it drives sales

Every video is built to convert, tailored to each platform's algorithm and audience buying behaviour. We then amplify the content through our curated network of affiliate creators to turn views into transactions.

Why it works

A single campaign reaches buyers wherever they shop. Our creator content consistently delivers multi-million view performance.

@masaldi1.1023.4M views
@topkeranjang23.3M views
@cocowillys14.7M views
@fasyaanandaa11M views
@bang.arief408.1M views
@hi_mom_store6.6M views
@arena_phone_store4.8M views
@ko.ony962M views

02Live commerce optimization

Turning livestreams into sales machines

$20Kmonthly livestream revenue, from zero in three months

The service

Full-service live commerce management. We handle host selection, studio production, product curation and daily streaming schedules for your brand.

How it drives sales

Every session is structured around proven selling formats, real-time promo mechanics and audience engagement techniques that keep viewers watching and buying.

Why it works

Consistent daily streaming builds a loyal buying audience.

03TikTok GO location activation

Location marketing that fills seats and rooms

88.75Mviews on a single video

The service

Location-based campaign management on TikTok GO for hotels, restaurants and attractions. We activate local creators to produce discovery content, reviews and promos linked directly to your TikTok GO listing.

How it drives sales

Content is built to move viewers from watching to visiting. Multi-creator, multi-format distribution scales reach, while direct listing integration turns exposure into bookings, store visits and voucher redemptions.

Why it works

Local intent converts. Campaigns for Pizza Hut, Pepper Lunch and Bobocabin reached up to 88.75M views per video while driving measurable GMV and foot traffic.

@thebaddokersAdidas · 88.75M views
@rischa_pinkyBobocabin · 15.9M views
@heyy_ochiiPizza Hut · 2.8M views
@subitjjjGokana · 2M views
@lathifa_thifaMomoyo · 731K views
@antoni_ansSusu Mbok Darmi · 335K views

04Social media management

Accounts that build audiences and sales

79Mcombined views across managed accounts

The service

Full social media management for brand accounts, with deep category expertise in beauty, health, home living and electronics. Content strategy, daily short-form production, publishing and community engagement in one team.

How it drives sales

We know what converts in each category, from beauty routines and health education to home inspiration and tech reviews. Every piece follows trends while staying true to brand tone, published daily to compound reach.

Why it works

Category-focused content reaches buyers who are ready to purchase.

Fisik Sport34,503,132 views · +3,391 followers
A fourth managed account19M+ views · +2,567 followers
SSS18,188,608 views · +8,500 followers
Sea-Doo7,624,314 views · +2,405 followers

05Key opinion consumer

Building trust through everyday voices

16.1Mviews on the top KOC video

The service

KOC activation at scale. We mobilise real consumers to create authentic, relatable content about your brand — the kind of video audiences trust more than ads.

How it drives sales

Each campaign combines multiple proven creative styles, from natural storytelling to provocative hooks, so your brand reaches audiences through voices they already relate to.

Why it works

Consumer-generated content consistently outperforms polished ads. Authenticity lowers buying resistance and drives conversion.

Provokatif & sensasional behaviour16.1M · 2M views
Uncommon relatable moment10.7M · 9.2M views
Cancel culture9.7M · 6.5M views
Break the idealism6.2M · 4.7M views
Unusual norm behaviour5.1M · 2.7M views
Strong natural storytelling261.6K · 113.5K views

06AI content production

Content at scale for ads and affiliates

500+AI creator accounts nationwide

The service

AI-generated content assets for brand advertising and mass affiliate distribution, built to move products faster across paid and creator-led channels.

How it drives sales

For advertising: AI-generated creatives, hooks, scripts and variations, with fast testing and rapid iteration. For affiliates: high-volume assets to publish at scale with consistent messaging and faster rollout.

Why it works

Lower production cost, higher output, faster optimization — one content engine powering both ads and affiliates.

07Media placement

Strategic exposure through our own media ecosystem

100M+monthly impressions across owned channels

The service

We place brand messages across our owned and partner media networks — from niche communities to mass digital publications — so a message arrives with credibility as well as reach.

How it drives sales

Ten owned channels, segmented by who actually reads them: lifestyle and pop culture, Muslim and community, news and business, entertainment and creator, tech and innovation. A campaign goes to the channels whose audience already cares.

Why it works

Owned media means no auction and no intermediary. 5.7M+ cumulative Instagram followers and 2.57M+ on TikTok carry the message.

@cruside1M · lifestyle & pop culture
@moslimcore1M · Muslim & community
@catchvox791K · lifestyle & pop culture
@povcircle667K · lifestyle & pop culture
@klikjkt494K · lifestyle & pop culture
@haluandotco331K IG · 153.3K TikTok · news & business
@harianhaluancom237K IG · 178.5K TikTok · news & business
@winnews_230K IG · 1.1M TikTok · news & business
@teknologi_id188K · tech & innovation
@hops.id176K IG · 1.1M TikTok · entertainment & creator

08Creative broadcasting

Turning stories into impact

18–45digitally active viewers, on TV, streaming and social

The service

We produce and broadcast high-quality, trend-driven audio-visual content — TV programmes, documentaries, live shows and branded content — transforming ideas into stories that entertain, educate and inspire across digital and TV platforms.

How it drives sales

Innovative storytelling at modern production quality, distributed cross-platform across TV, streaming and social media, in whichever format the story needs: short, series or live.

Why it works

Creative, adaptive, high-standard production backed by a strong network of partners and creators — monetised through ads, sponsorships and licensing, and expanding from Indonesia into regional markets.

09Business community empowerment

Turning trainings into impact

70%earned income within one month

The service

End-to-end digital training programmes — preparation, workshops, then mentorship — that take participants from digital beginners to income-generating creators. The skills taught are TikTok Affiliate, Shopee Affiliate and live streaming.

How it drives sales

The same programme runs inside a brand's own ecosystem: resellers, merchants and SME partners. Training lifts loyalty and retention alongside sales, and the employees who run it build pride, teamwork and employer branding.

Why it works

Their growth is your growth. 70% of participants earned income inside their first month, and MSME partners saw sales grow 40%.

+40%MSME partner sales growth

In their own words

What partners say after the first quarter.

“HDA is my go-to agency for high-performance live streaming. Their expertise in analytics, influencer partnerships and execution ensures consistent growth and ROI.”
Scora
Live commerce partner

“More than just a service provider — a strategic partner. High-quality production, fast technical support and strong analytics helped us scale our live commerce.”
Chandra
Madame Gie

“Partnering with HDA transformed our live commerce approach. With data-backed strategies and consistent support, our TikTok Shop sales have grown month after month.”
Mathew
SkinAngel

“HDA goes beyond delivering services — they drive real results. Seamless production quality, responsive technical support and data-driven insights.”
Soomin Kim
Skin 1004

“Their end-to-end livestream support elevated our strategy: smooth production, engaging hosts and real-time analytics that help us optimise performance.”
Wandi
Skinfood

“HDA feels more like a growth partner than an agency. Responsive, creative and results-focused — helping us hit new sales milestones on TikTok.”
Nabilla
Glad2Glow

04 · Brand partnerships

450+ brands, and the ones you already know.

Beauty

Skincare · Makeup · Care

Food & Beverages

F & B

Retail & Lifestyle

Retail

Finance & Hospitality

Banks & Hotels

Tech & Games

Devices · Apps · Games

Government & Others

Institutions

05 · The ecosystem

Sixteen units. One gravitational system.

Every unit’s primary role is to strengthen the others — from demand creation to conversion, nurturing, and lasting loyalty.

Social commerce & creator network

Nine units putting creators in front of buyers, on every platform that sells.

7,000+creators

HDA TikTok

Social commerce

#1 TikTok MCN · #1 Beauty MCN

5,000+creators

HDA Shopee

Social commerce

#1 Shopee MCN by GMV & NMV

5,000+creators

HDA One

Creator buying platform

Automation for KOL & KOC endorsement

4,000+creators

HDA GO

Location commerce

#1 TikTok GO Creator Manager 2025

3,000+creators

HDA YouTube Shop

Social commerce

First YouTube Shop MCN in Indonesia

1,500+creators

HDA Lazada

Social commerce

First Indonesian Lazada MCN

1,500+creators

Jago Affiliate

Social commerce

Top 9 MCN 2026 in Indonesia

400+creators

Haluan Creator Universe

Creator network

#1 TikTok & Beauty MCN

400+managed

Creator Success Division

Creator management

In-house & out-house scouting

Brand, commerce & enablement

Where brands get set up to sell — and taught to keep selling.

40live studios

Haluan Shop Partner

Brand shop management

100+ hosts across four platforms

360°agency

H-Commerce

Commerce strategy

TikTok Ads · GMV Max · SEM/SEO · OOH

30days to results

Jago Akademi

Commerce academy

Certified by TikTok & Shopee

1stin Indonesia

HDA Alibaba

Brand enabler

Alibaba Channel Partner for global trading

Media, creative & AI

The output side: what gets made, where it runs, what makes it faster.

500+AI accounts

Sijago AI

AI & tech

AI creator development, nationwide

3owned titles

Haluan Media

Digital media

Haluan.co · HarianHaluan.com · hops.id

4disciplines

Haluan Creative

Creative

Copywriting · design · video · ideation

06 · How we work

From demand creation to monetization.

One model. Faster execution. Measurable impact.

01

Creation

Shape demand

Demand shaped with data, insights, creators and content aligned to clear commercial goals.

02

Distribution

Scale reach

Reach and engagement scaled through media, creator networks and affiliates, optimised by data.

03

Monetization

Convert to sales

Demand converted into measurable sales via commerce infrastructure, livestream and affiliate.

End-to-end commerce execution — creation, distribution and monetization across creators, affiliates, media and platforms.
Creator-led and live commerce — trust, engagement and purchase intent at scale.
Conversion-first media and content — built to convert attention into transactions.
Always-on optimization — continuous tracking to improve conversion, efficiency and GMV growth.

07 · Creator network

15,000 creators. One network.

Nano to mega, across beauty, fashion, F&B, home and 3C — managed, trained and matched to the brands that need them.

08 · The opportunity

The audience is already here, and it's buying from creators.

The largest, most attentive social audience in Southeast Asia has made shopping a spectator sport — and creators host the show.

The audience you’d sell to

0M

Internet users

74.6% of the country

0M

Active on social media

0M+

Reachable on TikTok

18+

38h 26m

On TikTok per month

Highest attention of any app

And they already shop from creators

0%

Have joined a live-shopping session

Jakpat

0%

Of online buyers purchase during a livestream

0%

Of online GMV is video & live

From under 5% in 2022

1 in 2

Discover new brands on TikTok first

Where social commerce is heading

$8.6B

Social-commerce market by 2030

From $5B in 2024

$22B

Live & social commerce GMV by 2028

$212B

Total Indonesia e-commerce by 2031

+90%

YoY growth in video-commerce transactions

2.6B in 2025

Sources: DataReportal / We Are Social · Meltwater (Digital 2025 Indonesia) · Jakpat · Google · Temasek · Bain e-Conomy SEA 2025 · Momentum Works · Mordor Intelligence

09 · Why HDN

Ranked first by the platforms themselves.

One integrated model

Creation, distribution and monetization under a single operator. One model, faster execution, measurable impact.

Ranked by the platforms

Top 1 TikTok MCN and Top 1 Shopee MCN — recognised by the platforms themselves, not self-declared.

Owned infrastructure

500+ livestream studios nationwide and 10+ owned media channels. We do not rent the pipes we sell.

Results, not vanity metrics

Every engine is measured by the sales it moves, not the impressions it collects.

Recognition

Tokopedia × TikTok Shop · Indonesia Summit 2026

Rising Star MCN

Haluan Digital

Shopee Super Awards 2025

Top MCN Partner

Haluan Digital Agency

TikTok GO · 2025

Creator Management Agency of the Year

HDA GO

Shopee 9.9 Super Shopping Day

Top 1 MCN · Prime Category

Haluan Digital Agency

Shopee Big Ramadan Sale

Top 1 MCN · Highest Campaign NMV

Haluan Digital Agency

Shopee 12·12 Birthday Sale 2025

Top 2 MCN · Highest Campaign NMV

Haluan Digital Agency

Leadership

Brian Putra Bastara

Chief Executive Officer

Serial entrepreneur with a background in finance, economy and community.

Andreas AM Simorangkir

Sr. Managing Director

22+ years across media, PR, marketing, digital and advertising, in Indonesia and global markets.

M. Tejo Permadi

Chief of Staff

Serial entrepreneur with a background in human resourcing, business and strategy.

Rilo Adri

Finance Director

Serial entrepreneur with a background in finance, human resourcing, business and strategy.

Let’s build the next quarter together.

Partnerships

Partnership@haluan.digital WhatsApp · +62 852-8342-3737 @haluandigitalagencyhaluan.digital

Six offices · Jakarta & Yogyakarta

Head OfficeKebon Kacang 29, Jakarta Pusat
Live StudioKebon Kacang 12, Jakarta Pusat
Satellite & StudioCikini · TB Simatupang, Jakarta
Satellite & StudioPakuwon, Yogyakarta (×2)

The creator commerce network of Indonesia.

We turn discovery into conversion.

Results, not vanity metrics.

Nine engines. One growth machine.

Multi-platform affiliate marketing, powered by video

The service

How it drives sales

Why it works

Turning livestreams into sales machines

The service

How it drives sales

Why it works

Location marketing that fills seats and rooms

The service

How it drives sales

Why it works

Accounts that build audiences and sales

The service

How it drives sales

Why it works

Building trust through everyday voices

The service

How it drives sales

Why it works

Content at scale for ads and affiliates

The service

How it drives sales

Why it works

Strategic exposure through our own media ecosystem

The service

How it drives sales

Why it works

Turning stories into impact

The service

How it drives sales

Why it works

Turning trainings into impact

The service

How it drives sales

Why it works

What partners say after the first quarter.

450+ brands, and the ones you already know.

Sixteen units. One gravitational system.

Social commerce & creator network

Brand, commerce & enablement

Media, creative & AI

From demand creation to monetization.

15,000 creators. One network.

The audience is already here, and it's buying from creators.

The audience you’d sell to

And they already shop from creators

Where social commerce is heading

Ranked first by the platforms themselves.

Recognition

Leadership

Let’s build the next quarter together.